Corporate Strategy Case Study Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy Case Study - Essay Example Macpac became a leading manufacturing unit of outdoor equipments as there were no other manufacturing industries in New Zealand. The sound internal resources like technology, manpower, innovative ideas and machinery equipments paved the way for the impending success in the this period. Product innovation was another stimulus responsible for the growth. The enormous entrepreneurial energy displayed by the founder also made the success achievable and it was a strong impetus for the rapid growth in the initial stage. In the startup stage, the entrepreneur focused mainly in his vision and available resources. Bruce McIntyre did not make much of an effort on market expansion, market penetration or product development. He efficiently used his internal resources like people, expertise, technology and funding. The growth depended on the company’s ‘international strategy of exporting’. By using acquired skills, knowledge and experience Macpac grew internationally out of challenging conditions of New Zealand. The entrepreneur prioritized customer service which raised a huge demand among the buyers. In 1978, this led to 100% growth in sales figure. In 1987, the export market of Macpac took a new shape. Export in the countries like Holland and Switzerland followed and soon after Germany and United Kingdom markets also were developed. The key factors behind the international success were: Macpac not only pursued a strategy to grow internationally but also concentrated on being a leading name domestically. Honesty and transparency was factor for Macpac’s success. Customers nowadays are very much cautious about what they buy. Many companies fail to prove their transparency and honesty in providing support and facts to the customers. But it was not the case with Macpac. Working as a powerful brand from the initial stage of starting up, Macpac never considered itself less than any strong brands. The attitude of being powerful was a significant

Creating an Emergency Response Plan Essay Example | Topics and Well Written Essays - 250 words

Creating an Emergency Response Plan - Essay Example In any case, the wildfire is able to reach the factory the engineers of the factory are aware of the extent of damage it would cause and even the potential threat it would pose to the employees, and the community living nearby the factory. Therefore, the office of the factory engineer will be in-charge of implementing this emergency response plan and the maintenance department will play a supporting role because in normal circumstances the factory engineer devises plans, which are forwarded to the maintenance department where other junior engineers and technicians can implement the plan (Fema, 2008). One of the steps the engineer could take is to create a barrier surrounding the factory, which will prevent fire from spreading into the factory. This would be achieved by cutting all the grass within 10 meters from the wall and making a pavement around the wall, additionally, grass will be cut down inside the factory compound. Secondly, the factory engineer will select strategic locations where water taps will be placed within the compound in order to help put off fire in case the fire is able to reach the compound. Thirdly, plan would involve putting fire extinguishers within strategic locations inside the factory and ensuing there are no leakages of any toxic chemical. Lastly, the plan will also involve both departments (engineering and maintenance) training the factory staff about fire safety measures. FEMA. (2008). Producing emergency plans: A guide for all-hazard emergency operations planning for state, territorial, local, and tribal governments (CPG-101). Retrieved from http://training.fema.gov/EMIWeb/edu/docs/cgo/Week%203%20- %20Producing%20Emergency%20Plans.pdf Accessed on