Unilever Sales Distribution Plan Essay Example

Unilever Sales Distribution Plan Essay Sales Distribution Hindustan unilever Document Transcript 1. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 Sales Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place, and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like forward flow of activity from the company to the customers(goods) backward flow from customers to company (order, Payment). FMCG major HUL is the subsidiary of UNILEVER with a market capitalization of $ 14 billion. HUL owns 35 of India’s 150 most trusted powerful brands and is Market Leader across categories †¢ Fabric wash, Personal wash, Dish wash, hair wash, skin applications, Talcum powders, packet tea, Jams †¢ Number two: Toothpaste, instant coffee, ketchup The sales and distribution challenge of HUL HUL caters to Seven million distinct outlets across India (one for every 29 households) and 59% of these stores are in rural India. HUL directly services over 1 million stores and has a network of over 7000 Stockists and distributors. 1 2. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 HUL’s Approach to Distribution Direct Coverage Indirect Coverage Streamline Distribution 2 3. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 S D of HUL in Kolkata Hindustan Unilever in Kolkata covers the consumers mainly with the combination of CF and stockists who indirectly deal with the Retail outlets. We will write a custom essay sample on Unilever Sales Distribution Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unilever Sales Distribution Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unilever Sales Distribution Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company which is headquartered in Mumbai has appointed M/s Mitra Logistic Pvt. Ltd as the C F agent for Easter region (West Bengal, Assam, Orrisa Bihar). C F agents can be classified into 2 types, one with investment and the other without investment. The without investment CF agents are mere Forwarding agents and act as the transporter to the company. M/s Mitra Logistic Pvt. Ltd is a forwarding agent on behalf of HUL. The CF agent then supplies the goods to the authorized stockists . These Stockists are also classified into 2 categories called U1 and U2. U1 U2 The stockists are classified as U1 and U2 stockist on the basis of the products that they stock. E. g. U1 stockist generally stocks products like surf and ponds whereas the U2 stockist deals with high profile products of HUL like Lakme and Dove. The stockiest is HUL system are commonly referred to as Re Stockist (RS). In Kolkata there are approximately 7 U1 Stockists and 5 U2 Stockists. These are appointed for a particular region of the city. Each Stockist is then responsible for distributing the goods to the retail counters in his region. On an average Each Stokist caters to 700-900 retail outlets of the city. The retailers then provide the goods to consumers. The depending upon the type of products, sales, turnover and the number of retail counters a stockist is dealing with, the company has classified the stores into Super Value Stores Smart/ FLO Unicare Vijeta U2 The stockist is also responsible for dealing with Modern retail outlets like shopper stop and pantaloon. The stockist also supplies the goods to CSD Canteens and bills them for the same and the difference in the amount is reimbursed by the company. The Stockist which I visited was supplying to the CSD Canteen Fort William of Kolkata. 3 4. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 ‘Direct-to-Consumer’ Distribution Project â€Å"Sangam Direct†- a non-store home delivery retail business was conceptualized (2001) and test marketed by HLL in Mumbai. Sangam operates a dedicated call centre with trained personnel in Mumbai. The centre after procuring orders from customers passes them on for execution to a network of re-distribution agents. This model, which does not call for owning a physical warehousing or selling facility, offers the twin benefits of convenience and value to its customers. HLL, after understanding and analyzing consumer response, wanted to take the idea across the country. Diagrammatic representation o the Distribution Channel HUL CF STOCKIST CSD CANTEENS RETAIL OUTLET MODERN TRADE CONSUMER CONSUMER CONSUMER 4 5. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 Sales force behind the Distribution channel The distribution channel cannot be successful without a good sales force. In the case of HUL Kolkata the sales were co-ordinated by Area sales manager (ASM), Activation Manager (AM), and a Territory Sales Incharge (TSI). These people were working on behalf of HUL and were a Link between the stockist and the company. The goods moved to the stockist’s godown by the company’s Truck. The stockist then appointed a (Re Stockist Salesman) RSSM who was responsible for collecting the orders payments from the retail outlets. The Stockist which I visited had 11 sales man, 6 people in the warehouse, and 11 delivery man. The delivery was made by either cycle or through a van depending upon the size of the order. The sales were monitored by the way of MOC . They had 12 MOC’s per annum and the stockist has 3TDP’s (21st-30th/1st-10th/11-20th of a month). The lead time for delivery from the company was 1 day. The orders were placed online using the CRM software of unilever called â€Å"UNIFY†. Evaluation/ Selection of Channel Members The stockist were selected with a proper evaluation on the factors like the investment capacity, Number of retail stores covered, Appropriate Sales force, and Infrastructure. I also noticed that the company’s policy is to work in advance payment mode. To ensure this the company maintained a stock of signed blank cheques of the stockist and these cheques were presented to the bank upon the receipt of order and generation of the bill. Normally 20 cheque leaves were maintained by the company and any decrease in this level was communicated to the stockist. Ecommerce Marketing Practices The company heavily relies on Electronic means of communications for running the business. The entire Sales and distribution channel is integrated through eCRM software called â€Å"UNIFY† which are installed in every PC system of the CF, Stockist. The company has up to date record of the inventory position of all the stockists. A stockist is required to maintain a minimum level of inventory. If the stock position goes below a critical level order is automatically triggered and the company sends the goods to the stockist. All operations thus take place online. 5 6. December SALES DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, 2008 Unconventional Marketing Channel Looking at the booming retail sector of India and the success of retail business of Pantaloon and shopper stop I would like to suggest a distribution channel on similar lines. I would suggest that HUL opens a specialty store which houses all the brands of HUL under one roof. These stores should be located near the strategic locations so that the people do not have to cover a long distance to reach the store. Since HUL has a diverse product line it will a huge success and it would be commercially viable also

Who Else Wants to Learn About Harry Potter Essay Topics?

Who Else Wants to Learn About Harry Potter Essay Topics? You must understand completely that you're not writing a descriptive essay. It would be less difficult to learn more about the theme and write about doing it. What a thesis may not be is your private belief. In your essay, you have to use an argumentative thesis. Writing these sorts of essays is imperative for everybody, not just students. You should think about the parallels between the going-ons in the wizarding world and real life and draw suitable conclusions which will help elevate the caliber of your essay. Whomever your secondary characters are, they will need to be authentic, therefore it's important to prevent stereotypes. If you like science, you're guaranteed to talk non-stop about it. Pardons The President of the usa has famously used their pardoning ability to reverse any criminal conviction, however extreme, like it never occurred. Many students will decide to concentrate on the shorter books due to the fact that they do not have to put in as much work. Students over age seventeen may enter their names in the G.. Remember about the duration of the paper and be sure that you have sufficient words to tackle a chosen topic or else narrow it down. Take a look at our Volunteer page to learn more and position openings! To write a great research paper you will need to be confident in your argument. You have to write a minumum of one research paper in a semester for most of the subjects. The more you fully grasp the simpler it's for you to compose a thriving research paper. Writing a research paper even though may appear challenging is a considerable portion of routine student life. For that reason, it comes as no surprise that Harry Potter has made its way to the annals of modern-day literature and in case you decide to compose an academic paper on the topic, there are lots of options to select from. In the very first book readers see Harry discover that he's well-known for the very first time, however his new found fame doesn't really appear to impact him. If you must cover Harry Potter, then you ought to find an intriguing angle one that hasn't been already delved into. So if you're wondering, here are a couple of ways that Harry Potter is feminist. All above must be taken under consideration if you'd like to write a great research on Harry Potter. A lot of people think that Draco Malfoy is an awful character. Hermione's character actually players a major part in the growth of Harry. By the close of the story, Dumbledore emerges as the genuine authority figure. Regardless if it is a set of charts, photographs or any other type of visual aid, it is going to help you reinforce your arguments. Of course life in the shape of microbes or some type of alien fish is expected. The body is where all your arguments go. You should have your reasons, and our principal concern is that you wind up getting a great grade. There are lots of subjects out there, with lots of information floating everywhere. How to knock out boring blind dates. No excitement, plenty of spoilers, etc.. Humorous things regarding superglue. You will need to reveal the readers that you master of the subject and not a confused newbie who doesn't understand what he or she's referring to. Ideally, you should incorporate a succinct description of your topic, an interesting fact or two, and allow the listeners know the length of time the speech will be. For each point on the list, devise two or three interesting topics you want to explore and believe that your audience will discover interesting. Yes, picking a topic isn't quick. Picking your topic is only the beginning. Second, the subject of interest has to be important. When deciding on your research paper topic, you have to make certain it is neither boring nor worn out. The very first book is a child's book, but every book in the series contains increasingly more adult content. One of the primary lessons of the story is that while rules are nice and necessary, sometimes it's vital to question and even break them for the proper factors. Choose whether you will write about a specific chapter, a book, or a sequence.

Essay Topics For Medicine - Whats the Best Essay Topic?

Essay Topics For Medicine - What's the Best Essay Topic?Many people are looking for good extended essay topics for medicine. They are also looking for ways to prepare for this type of writing task and find out how much work is involved in getting the essay just right. It is very difficult to determine which essay topic will be the best to write about medicine since there are many possible topics. It really depends on the author's unique point of view and interests, but the reason that people should write essays about this subject area is that it is an exciting and challenging topic area.Anyone with a general topic in mind can write an essay about medicine. The interesting thing about writing these essays is that the author does not have to stick with one theme or focus of the research. Most medical professionals are specialists in many different fields of medicine and medical specialties. As a result, they can write essays about topics that pertain to different areas of medicine that pertain to their expertise. This is why people should always remember to write about topics that pertain to their specialized area of expertise, especially when they want to write about medicine.There are many subjects that may interest people that have a general focus. For example, if a person has a particular interest in sports, they can write about this topic in their essay. They can relate the various aspects of their interest to the area of medicine. For example, if a person writes about their love of baseball, they may also include information about a particular disease that is affecting a major league baseball player.In addition, a person may write about a specific illness and disease that are affecting them personally. Some people may choose to write about their family members who have recently passed away. They can include information about their loved ones' life stories and what happened to their loved ones. It is important to note that there are many ways to deal with th e passing of a loved one.Some college students might write about an illness or disease that they have recently gone through. They can talk about the fact that they are now healthy, have been able to learn new things and experiences as well as have the opportunity to overcome certain challenges in their lives. If a person is feeling down or depressed, writing about this illness or disease can help. In fact, writing about this can give a person hope and inspiration.Another reason that essay topics for medicine are so popular is because people are interested in writing about their personal experiences. These experiences can include things like passing of a family member, previous illnesses and treatments, or some other traumatic experience. People feel more comfortable sharing their experiences when writing about topics like this.Most people do not choose to write about their own personal experiences when writing an essay. However, there are some people who feel more comfortable sharin g their personal experiences. In this case, they may write about some aspect of their illness or other problem. After all, sometimes people feel more comfortable sharing their experiences and opinions if they feel that the topics that they write about are about personal experience.There are many good extended essay topics for medicine that people can write about. Therefore, it is important for people to choose topics that pertain to their specialty or interest. The reason that people should write about topics that pertain to their specialty or interest is that the topic is unique and there are few similar topics. Therefore, it will be more interesting to read the essay and have the chance to learn about the various aspects of the topic that pertains to a person's specific field of expertise.

The Leaked Secret to Research Paper Topics Based on Technology Uncovered

The Leaked Secret to Research Paper Topics Based on Technology Uncovered Research Paper Topics Based on Technology - Overview So when you're not certain about your capacity to develop an excellent topic, it might be wise to seek out expert help. When you own a list before your eyes, it is going to be simpler to compose your mind and get started considering a specific matter. Even if a specific research paper topic is getting plenty of buzz at the moment or other individuals seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of interest in it also. In fact, there's an insanely small quantity of people who work in agriculture. The Unusual Secret of Research Paper Topics Based on Technology To realize such directedness, it's important to limit your topic. Therefore, the topic needs to be debatable! If it is too narrow, you might find it hard to find the relevant literature. 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Debatable Essay Topics

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